Best Life Insurance Companies

If you have financial dependents, you should also have life insurance. Unfortunately, due to various concerns regarding cost, risk, hassle and time, there are still a number of Americans who are uninsured, but would like to have coverage if they only found the right policy with cheap rates from the best life insurance companies.

It’s easy to research different types of policies or compare free quotes online, but how do you know if a life insurance company is right for you? The process of finding the best life insurance company does not have to be time-consuming, stressful, or expensive.

Life Insurance Company Ratings

The insurance industry is rated in several ways, from customer satisfaction to financial strength to policy offerings. Many of us are familiar with JD Power’s customer satisfaction surveys, where insurance companies are ranked based on the different types of services they offer and the customer service experiences consumers have had with them. Customer satisfaction rankings can help you learn a lot about how a life insurance company treats its policyholders.

Checking the financial ratings of the life insurance companies you are considering can also be a great way to evaluate their long-term integrity. The purpose of life insurance is to provide financial stability in your own life, so reviewing the financial strength of providers can help you to discover which ones are legitimate and honor their policies.

Life Insurance Company Ratings

Top Rated Life Insurance Companies

While other sites may only provide you with the top 10, below, you will find our list of the top 20 life insurance companies by ratings. These company ratings are based on policy offerings, cost of coverage, customer service, financial strength, and an overall rating that combines all these factors. Reviews and ratings are scored on a scale of 1 to 5, with 1 being the lowest and 5 being the highest.

Name
Overall
Policy
Price
Service
Rating
State Farm
5
5
5
5
A++
Northwestern Mutual
5
4
5
5
A++
Allstate
4
4
4
4
A+
Mutual of Omaha
4
3
4
4
A+
Nationwide
4
4
4
3
A+
Pacific Life
4
4
4
5
A+
AIG
3
3
3
2
A
Genworth Financial
3
2
3
2
A
Guardian Life
3
3
3
4
A++
ING
3
3
3
3
A
John Hancock
3
3
3
3
A+
MassMutual
3
4
3
3
A++
MetLife
3
3
2
2
A+
New York Life
3
4
3
4
A++
Principal Financial
3
4
3
3
A+
Protective Life
3
2
3
3
A+
Prudential
3
3
3
3
A+
Transamerica
3
3
3
2
A+
AXA Financial
2
3
2
2
A+
Lincoln Financial
2
2
2
2
A+

How To Find The Best Life Insurance Companies

For many Americans, the biggest factor when choosing the best life insurance company is price. Although premium rates between companies vary, the most common factors used to underwrite a policy – age, health, medical history, and lifestyle – are the same. However, a cheap quote is not the reason you should choose a company.

Best Life Insurance CompaniesChoosing a life policy, whether it is term, whole, universal, or variable coverage, based on its premiums is a huge mistake. To find the top life insurance companies, the other factors you should consider include:

  • the type of policy you are buying,
  • the attached riders and policy benefits,
  • the company’s financial stability,
  • customer service and support,
  • the claims process, and
  • the company’s reputation.

Among these, pay close attention to customer support, claims processing, and reputation for timely pay outs. The last thing you want is a term or whole life insurance company that refuses to pay benefits or tries to find reasons to avoid paying.

Type of Policy and Benefits: Some providers specialize in certain types of coverage. If your risk profile doesn’t fit the company’s business model, the carrier will quote you higher rates to keep you from buying a policy from them. In cases like this, don’t be discouraged – get free online quotes and comparison shop.

Additionally, always compare apples to apples – meaning, you should compare similar policies and keep in mind that term and permanent life insurance have different features, costs, pros and cons.

Customer Support: A life insurance company’s customer service and support is essential to ensuring you understand your coverage options, death benefit, premiums, and the claims process. Also, buying a policy from a courteous, responsive carrier is extremely important if you ever need to file a claim.

Claims Processing, History: Another way to find out if an insurance company is right for you is to take a look at their claim history, which will show you the percentage of claims they pay and how many they contest or deny. This can help you to determine if the company pays benefits fairly for legitimate claims, and whether or not their customer service is good. It is critical that your life insurance company immediately process and payout your claim.

A death in the family is a traumatic and unsettling event for everyone involved. During the stressful time after a loss, the last thing you need to deal with is a stubborn insurance provider who denies your claim or delays paying it out.

Reputation and Honesty: Discovering whether or not the insurance company has received many customer complaints can be a major factor in helping you decide whether or not to purchase coverage from them. The Better Business Bureau, an Internet-accessible service that helps keep track of businesses both good and bad, can show you if the company has proved to be honest. Furthermore, you can try your state’s Insurance Department to check for complaints, and read online reviews on the companies whose life insurance quotes you are comparing.

Read The Policy Carefully

Finally, always read the fine-print so you are 100% certain about the terms and conditions of your policy as well as any riders you are adding. Failing to do so can be disastrous. Learn about your carrier’s exclusions, restrictions or limitations on benefits.

For example, some life insurance policies do not cover deaths by suicide, criminal acts, or deaths that occur within the “exclusionary period”. The exclusionary period is a pre-determined time period, usually 2 years, after buying your policy, during which your beneficiaries will receive a refund of your premiums instead of a death benefit payout.

Other insurance companies will work with you to add a specific type of coverage to an existing policy, but your rates may increase. By familiarizing yourself with the details, you can avoid discovering any nasty surprises when making a claim, trying to change your death benefit, or making any other adjustments to your coverage.

Top Life Insurance Companies

The insurance industry is extremely competitive, and life insurance companies are always offering cheap quotes and good customer service to lure you away from other carriers. Because of this and the long-term nature of life insurance, it is important that you review and compare multiple companies before deciding which provider you ultimately want to give your business to. Be aggressive – get free quotes, compare policies, ask for discounts, and negotiate, but don’t be afraid to pay up when you find the best life insurance for your financial needs. Remember, don’t just look at price – look for value!